MIRACLE GRO COME BACK TO EARTH
Role: Creative Director
The digital world has never beckoned more loudly. But unlike the algorithm, the natural world gives back so much more than it takes. Scott’s Miracle Gro legitimately makes your little patch of nature more fruitful. So we created a new platform COME BACK TO EARTH, and created an ASMR heavy campaign to remind people of the simple pleasures of dirt, and its offspring.
COME BACK TO EARTH ON EARTH DAY
We released a post every hour on the hour on Miracle-Gro's Instagram to celebrate earth day and let nature triumph over the digisphere. We crafted each anti-tech scene by hand and paired plants to devices in provocative and playful ways, like matching Thyme with a smart watch.
